This article may contain affiliate links, please read our Disclosure Policy.
More and more online sellers are turning simple coloring books into passive income machines.
Parents are searching for screen-free activities. Adults want relaxing, mindful hobbies. And customers? They’re ready to spend.
Yet, surprisingly, many creators still overlook this golden opportunity.
So today, let’s fix that.
Here’s your easy, step-by-step guide on how to build a profitable online coloring book shop in just one weekend — even if you have zero design skills.
Don’t get discouraged by this step — it’s much easier than it looks. You have two main options :
You can draw by hand or use AI tools to generate your coloring pages. But it’s time-consuming and the results can be hit or miss.
This is where most successful sellers win.
Instead of starting from scratch, you can use Pre-Made Coloring Page Bundles that come with full PLR (Private Label Rights). That means :
☑ You can resell them as your own.
☑ You get 500+ designs for a super affordable price.
☑ They’re professionally made, with stunning visuals that practically sell themselves.
Take Collections like Fruit Houses, Tiny Lands, World Box, or Bugverse — all packed with unique, eye-catching designs that buyers love.
Here’s the best part : with one bundle, you can easily Create 10–15 different coloring books!
That means :
⁃ More listings = More visibility.
⁃ A full shop = More credibility.
⁃ And yes, the algorithm loves active shops with lots of listings.
This is the fun part — and way easier than designing most digital products.
Here’s a quick, no-stress guide :
1- Go to Canva → Choose your coloring book dimensions (typically 8.5 x 11 inches).
2- Create your cover → Use bright, eye-catching fonts and illustrations. (Many PLR coloring bundles even include free covers!).
3- Add your coloring pages → 25–40 pages is a great range for beginners.
4- Check bleed margins (important for printing quality).
5- Export your file as a PDF.
And just like that — your product is ready to upload!
💡 Pro Ideas :
⁃ Turn your coloring books into educational tools. For example, if you’re using a “Bugverse” bundle, add fun bug facts on each page!
⁃ Or, if you have a “Vegetable Houses” set, include a few health facts about each veggie — parents love educational books for kids.
Now that your books are ready, it’s time to start selling.
1- Etsy
Perfect for gifts, mindfulness books, and kids’ activity packs.
⁃ Note : Etsy is just a marketplace — for physical printing, you’ll need to connect it to a Print-on-Demand service that supports coloring books, like Prodigi.
2- Amazon KDP (Kindle Direct Publishing)
The go-to platform for coloring books! KDP handles everything — printing, shipping, and customer delivery.
All you do is upload your file and set your price.
3- Lulu
Smaller audience than KDP, but a great backup platform with good print quality.
💡 Don’t Skip This : SEO + Product Banner
This is where most sellers fail. You can have the best book ever — but if your SEO and visuals are weak, it won’t sell.
For SEO :
⁃ Use long-tail keywords that describe your product clearly.
⁃ Mention your niche and audience.
Example :
“Whimsical Fruit Houses Coloring Book for Kids & Adults – Relaxing Stress Relief Pages”
For Your Product Banner :
Boring banners don’t sell. Period.
Here’s what converts :
Use a clean, cozy background (white desk, light wood, or soft fabric).
Include mockups with pencils, pens, or hands coloring — it helps buyers visualize themselves using it.
Make 5–7 listing images showing off : your best pages, total number of designs, relaxation & mindfulness benefits.
💡 Pro Tip : Offer a digital download version too. Some buyers love printing at home!
You’ve got amazing designs, beautiful banners, and perfect SEO… but where are the sales?
Simple answer : promotion.
Even the best coloring book won’t sell itself.
Here’s how to make your shop stand out :
Pinterest is a visual search engine, not just social media. Perfect for promoting coloring books!
⁃ Create a free Pinterest business account.
⁃ Add your brand name, keywords, and link to your shop.
⁃ Post consistently (3–5 pins/day) using eye-catching pin templates.
⁃ Include a clear call-to-action (“Click to download,” “Color your stress away!”).
Show behind-the-scenes photos, flip-through videos, or even short clips of someone coloring a page.
Add a little curiosity — blur a few pages or show sneak peeks only.
This one takes time, but it’s worth it.
A website helps you build a real brand, collect emails, and get organic traffic long-term.
💡 Bonus Tips for Extra Sales :
⁃ Offer limited-time discounts (like “Buy 2, Get 1 Free”).
⁃ Bundle your books.
⁃ Add a coupon code for first-time buyers.
Building a profitable coloring book shop doesn’t require design skills, fancy tools, or months of work.
With the right strategy and a weekend of focus, you can launch a shop filled with beautiful, ready-to-sell books that bring joy to buyers — and passive income to you.
So why wait?
Grab a pre-made coloring bundle, open Canva, and start creating your first collection today.
You Might Also Like