6 Reasons Why You Should Start Selling Coloring Books in 2025

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Coloring books aren’t just for kids anymore. They’ve become a booming market, with people of all ages embracing the joy of coloring.

If you’ve ever thought about starting a creative side hustle or adding a new product to your online business, selling coloring books might be your golden ticket.

Let’s break down six compelling reasons why 2025 is the perfect time to dive into this colorful market.

1. Rising Demand for Stress-Relief Products

In today’s fast-paced world, people are constantly seeking ways to unwind and destress.

Adult coloring books are a proven hit when it comes to relaxation, mindfulness, and even therapy.

From intricate mandalas to nature-themed designs, these books give people a chance to unplug and refocus their minds.

Just look at how popular “The Secret Garden” by Johanna Basford became.It sparked a global trend for adult coloring books and has sold millions of copies.

By tapping into niches like stress relief or even specific themes like gratitude journals with coloring elements, you can cater to this growing demand.

2. Low Startup Costs and Easy Setup

Starting a coloring book business doesn’t require a huge investment. You can design your own pages using tools like Canva or hire freelance illustrators if you’re not artistically inclined.

One of the best methods is to purchase pre-made coloring pages that have a unique and creative touch to them, like "Fruit Houses," for example, which are ideal for relaxation. It has over 800 pages and combines two of the best niches in the coloring book world.

You might also like this well detailed blog post about: 5 New & Unique Coloring Book Ideas That Sell Like Crazy. Start ASAP!

Once you’ve created your designs, a platform Etsy make it easy to sell physical or digital copies without worrying about inventory.

Pro Tip: Begin with a niche. Are you into floral patterns, quirky animals, or fruit houses?

Pick something you’re passionate about or that aligns with your audience’s interests. This will help you stand out in the crowded market.

3. Appeal to Diverse Audiences

Coloring books have universal appeal. Kids love them, adults use them for relaxation, and even niche groups like teachers, therapists, and event organizers find them valuable.

You can tailor your books to specific audiences:

• Parents: Educational coloring books for kids.

• Professionals: Mindfulness or productivity-themed books.

• Hobbyists: Niche topics like gardening, travel, or gaming.

You can start creating a “Plant Lover’s Coloring Book” with fun facts about houseplants or a “Travel the World” book featuring famous landmarks.

These ideas cater to specific interests, making them more likely to attract buyers.

4. High Profit Margins

The beauty of selling coloring books is that once you’ve created your designs, the ongoing costs are minimal.

For digital downloads, you’re essentially selling the same file repeatedly with no extra production costs.

For physical books, print-on-demand services mean you’re not stuck with unsold inventory.

Fun Fact: Coloring books typically sell for $10-$25, depending on the complexity and audience.

If you’re selling digital versions on Etsy for $5-$10 each and market them well, you could quickly turn a modest investment into significant profits.

5. Endless Creative Possibilities

The sky’s the limit when it comes to designing coloring books. Whether you want to create a series of books or focus on one-off themed projects, there’s room for endless creativity.

Seasonal books, collaborations with other creators, or even customizable books where customers can add their names or messages are all viable options.

Example: A “Custom Wedding Coloring Book” could be a unique and fun gift idea for bridal showers or weddings.

You could also create a “Holiday Fun Coloring Book” featuring activities for families during Christmas or Halloween.

6. Easy to Promote via Social Media

Social media is a powerhouse for promoting coloring books. Platforms like Pinterest and Instagram are perfect for showcasing your designs, offering free coloring pages as lead magnets, or even creating time-lapse videos of people coloring your pages.

TikTok, too, has a growing art and creativity community where your products could go viral.

Pro Tip: Use hashtags like #ColoringBookLover, #AdultColoringBooks, and #StressReliefTips to reach your target audience.

Share user-generated content (like photos of people using your books) to build trust and encourage engagement.

Final Thoughts

Selling coloring books in 2025 is not only a profitable venture but also a creatively fulfilling one.

With rising demand for stress relief, low startup costs, and the ability to appeal to diverse audiences, this market offers something for everyone.

Plus, the potential for high profits and endless design ideas makes it an exciting space to explore.

So, what are you waiting for? Grab your pencils (or your laptop), and start creating your first coloring book today.

Who knows? Your designs could be the next big hit in this colorful industry!