How to Use Pinterest to Explode Your Blog Traffic : Step-by-Step Guide for Bloggers

In fact, it follows a simple yet powerful pattern :

Design a pin → Post it → Link it to your blog post → Repeat.

That’s the surface level.

But if you want to stand out in a sea of pins, avoid costly mistakes, and truly get the kind of traffic that turns your blog into a business… we’re going deeper.

I’m going to walk you through exactly how to :

☑ Set up a professional, optimized Pinterest account

☑ Create eye-catching, scroll-stopping pins

☑ Post your pins with killer SEO so they actually rank

☑ Stay consistent so Pinterest keeps sending you traffic for months (even years) after you hit publish

This isn’t just theory — these are tips learned from trial, error, a few facepalms, and finally finding a system that works.

Let’s dive in.

1. Create a Professional Looking Pinterest Account

Think of it as the storefront for your Pinterest presence.

Here’s how to set it up right :

📌 Step 1 — Create a Pinterest Business Account

Don’t use your personal account. A business account gives you access to :

↪ Analytics (so you can see what’s working and what’s not)

↪ Rich Pins (pulls extra info from your blog into your pin)

↪ Ads (if you want to promote pins in the future)

Make sure you choose a strong password. You don’t want to lose your account to a spammer who starts posting “weird” stuff under your name.

📌 Step 2 — Choose the Right Account Name

This is prime SEO real estate. Your name should include your brand and your main keywords.

Example :

↪ CashCatHome | Blogging Tips & Digital Products

↪ Healthy Eats Hub | Easy Recipes & Meal Prep Ideas

Pinterest’s algorithm uses your account name to figure out what your content is about — don’t waste this space with something vague like “Athena’s Pins.”

📌 Step 3 — Write a Keyword-Rich Description

Your profile description should :

↪ Be simple, clear, and catchy

↪ Include your main keywords naturally

↪ Tell visitors what they can expect from you

Example :

“Helping bloggers grow their traffic and income with easy SEO tips, Pinterest strategies, and beginner-friendly digital product ideas.”

📌 Step 4 — Add Your Branding

↪ Logo : Either create a new one or use the one from your blog.

↪ Cover Image : Can be a motivational quote, a flat lay of your workspace, or something visually tied to your niche.

These details may seem small, but they send a clear message : This is a professional, trustworthy account worth following.

💡 Pro Tip : Claim your website in Pinterest settings — this connects your domain to your account, boosts trust, and unlocks more analytics.

2. Create Eye-Catching & Powerful Pins

📌 Step 1 — Start with Canva

⁃ Use the Pinterest pin size: 1000 x 1500 px (this ratio works best on the platform).

⁃ You can start with pre-made templates for inspiration — but don’t just copy them. Tweak them with your own colors, fonts, and photos.

Also, scroll through Pinterest and look at what’s actually performing well in your niche. Notice the color styles, font choices, and layout patterns.

📌 Step 2 — Choose the Right Fonts

Fonts can make or break your pin. You want a mix of clarity and style :

Readable fonts (personal favorites) : Raleway, Montserrat, League Spartan, Canva Sans...
Accent/artistic fonts : Allura, Alex Brush, Charm...

Your main keywords should be in the clear font so people can read them instantly, even on mobile, and even before thy zoom or click on your pin.

Use the decorative font only for small accents.

For example, this is one of my old pins :

📌 Step 3 — Pick Colors That Pop

Here’s where many pins fail — muted, dull colors just don’t grab attention in a sea of bright pins.

I use Coolors (a free color palette generator) to find colors that complement each other and make text pop against backgrounds.

📌 Step 4 — Write Scroll-Stopping Titles

Your pin’s title is the hook. Compare these two :

↪ Top 10 Side Hustles for Summer
↪ Top 10 Easy & Profitable Side Hustles to Make Extra Cash This Summer

The second is more specific, emotional, and keyword-rich. It makes people want to click.

Step 5 — Add Your Link & Save Correctly

Always put your website link on the pin image (small but visible). This :

☑ Protects your work from theft

☑ Builds brand recognition

☑ Makes your pins look more professional

Also, save the image file with your SEO title (e.g., easy-profitable-summer-side-hustles.jpg).

Pinterest’s algorithm reads file names too.

💡 Pro Tip : Avoid adding too much text. People decide in less than 1 second whether to click — your pin should communicate the value instantly.

3. Post Your Pins with Good SEO

Here’s the exact process :

1. Upload Your Pin
Go to Pinterest → “Create Pin” → Upload your design.

2. Add Your SEO Title
This should be keyword-rich but also human-friendly. You want both the algorithm and people to understand what your pin is about.

Example :

“15 Easy & Healthy Dinner Recipes for Busy Weeknights”

3. Write an SEO Description
Your description should :

⁃ Naturally include main and secondary keywords

⁃ Be engaging — talk directly to the reader

⁃ Include a soft call-to-action (CTA)

Example :

“Looking for healthy dinner ideas that don’t take forever? These 15 easy recipes are perfect for busy nights. From quick pasta dishes to one-pan chicken meals, you’ll find something delicious and stress-free. Save this pin for later and start cooking!”

4. Add Your Blog Link
Double-check it. Seriously.

You don’t want to find out 3 months later that a viral pin is sending traffic to a 404 page because of a typo (been there, cried about it).

5. Use Hashtags (Optional)
Some say they don’t help, but I still add a few targeted ones at the end — they’ve never hurt my reach.

6. Post Consistently

⁃ Avoid posting identical pins too often — it looks spammy

Once you’re established and your impressions are climbing, you can drop to 2-3 pins per day without losing momentum—quality over quantity.

💡 Pro Tip : Use Pinterest’s scheduling tool so you can batch create pins and post them automatically.

4. Stay Consistent (and Avoid Burnout)

Here’s where 90% of bloggers fail. They post for 3 weeks, don’t see instant success, and quit.

But Pinterest is a long game. A pin you post today could start sending you traffic 6 months from now.

Here’s how to stay in it for the long haul :

☑ Use color generators to quickly decide your pin’s color scheme and keep your branding consistent.

☑ Create multiple designs for the same blog post — different colors, fonts, and layouts keep content fresh without needing new articles every time.

☑ Recycle old pins after 4-6 months by giving them new titles or a slight design change.

☑ Get inspiration from Pinterest itself — spend 5-10 minutes scrolling in your niche daily to spot trends.

☑ Use templates to save time. Pre-made Canva templates can cut your pin creation time in half.

☑ Celebrate small wins — your first save, your first click, even just posting consistently for a week.

💡 Reality Check : My first viral pin took 4 months to take off. But once it did, it kept sending me traffic for over a year — with zero extra effort.

That’s the power of Pinterest.

Final Thoughts

Pinterest isn’t about chasing viral pins every day. It’s about building a consistent library of quality content that works for you on autopilot.

The formula is simple :

1. Professional, optimized account

2. Eye-catching, keyword-rich pins

3. SEO-optimized posting

4. Consistent effort over time
   
   

Do that, and you’ll stop seeing Pinterest as a “pretty picture site” and start seeing it as one of your biggest blog traffic sources.