6 Secrets to Promoting Your Print on Demand Designs and Skyrocketing Sales

It’s simple, really.

More often than not, it's the promotion strategies that separate the success stories from the failed attempts.

If you want to make it big in the POD world, you need to focus on marketing.

And I’m talking about more than just posting your designs on social media with a few hashtags and a “buy my stuff” message.

1. Use the Power of Pinterest—Your Secret Weapon

They’re searching for gift ideas, outfits, or the perfect product for their needs. And guess what?

POD products are in high demand on this platform!

Stay consistent, design eye-catching pins with Canva, and get a little help from Pre-Made Pin Templates made for print-on-demand sellers.

Don’t depend solely on Etsy (or any POD platform). Build your own traffic and take control of your business! 

2. Leverage Social Media—But Not Like Everyone Else

But here’s the secret : Social media is so much more than just throwing a few pictures out there and hoping for the best.

You can—and should—use social media to tell the story of your designs.

Think of platforms like TikTok, Facebook, and Instagram as your stage to showcase the process behind your designs.

People are genuinely interested in how things are made.

When you share your creative process with your audience, it humanizes your brand, and people love feeling like they’re a part of the journey.

💡 For example : let’s talk about TikTok for a second.

You can use this platform to create quick, fun time-lapse videos of you designing your POD products.

Also, don’t forget about running giveaways and contests! People love free stuff, and when you offer something exciting, you can build an engaged audience that’s eager to share and promote your brand.

This can dramatically boost your visibility, helping your designs reach a wider audience.

3. Build a Website/Portfolio to Dominate Your Niche

When you create blog posts related to your POD products, you can drive even more traffic to your shop. And no, it doesn’t have to be anything too complicated.

For instance, if you’re selling custom T-shirts, you can write blog posts like “Top 5 T-Shirt Ideas for Bachelorette Parties” or “The 10 Best Custom Mugs for Coffee Lovers”.

And spoiler alert : building a website or blog isn’t as hard as it sounds. Platforms like Hostinger offer affordable hosting plans that make it easy to get started.

Once your website is up and running, start adding content regularly. Your Pinterest pins will start linking to blog posts, driving traffic to your site, and helping you dominate your niche.

And guess what? Traffic = Money.

The more targeted traffic you drive, the more potential sales you make.

Plus, when you create valuable content for your audience, you position yourself as an expert in your field—and people are more likely to buy from someone they trust.

4. Offer Limited-Time Discounts and Flash Sales

When customers see that they have a limited window to grab a product at a discounted price, they’re more likely to take action immediately.

For example, you could run a flash sale for 48 hours, offering 20% off all T-shirts.

Or maybe you offer a buy-one-get-one-free deal for mugs. The key is to make your promotions time-sensitive.

Just be sure to include clear call-to-actions like “Shop now before it’s too late!” or “Hurry, only 10 hours left!” It creates excitement, and when people feel the pressure of missing out, they’re more likely to hit that buy button.

5. Collaborate with Other POD Sellers

You don’t have to go it alone! Partnering with other POD sellers in your niche can help you expand your reach and tap into new audiences.

Consider collaborating on joint giveaways or offering bundled products.

For example, you could team up with a seller who makes custom mugs, while you focus on T-shirts.

You could create a bundle like “The Ultimate Coffee Lover’s Gift Set,” and promote it across both of your platforms.

This type of cross-promotion benefits both parties because you’re introducing your products to each other’s audiences.

6. Provide Big Value and Information for Your Readers

Finally, never underestimate the power of providing real value to your audience.

People love information that helps them solve a problem or make a decision.

So, instead of just posting your designs and saying, “Buy this,” focus on educating your audience.

Create blog posts, pins, videos, or social media content that answers common questions or offers useful tips.

For example, you could write a post on “How to Choose the Perfect Custom T-shirt for Any Occasion,” or “Why Personalized Gifts Are the Best Way to Show You Care.”

This kind of content not only showcases your products but also helps customers make informed decisions. When you offer value, you build trust, and trust leads to sales.

By following these strategies, you'll see your POD sales soar in no time. So, are you ready to take your shop to the next level? Start implementing these tips today, and watch your sales go through the roof. Good luck!